CBA BOARD
Elizabeth Bokesch Fairman
Elizabeth serves as the Chief of Staff to CMO. She led development of Corporate Marketing vision, objectives and key initiatives for the Digital, Strategy, Brand, and Communications teams. She serves as liaison to Business Units CMOs and leads monthly meetings with all CMOs to report on enterprise marketing initiatives. Elizabeth facilitates bi-annual 2-day meetings with 40+ marketing leaders from across organizations. Elizabeth leads the following key initiatives: Equifax.com redesign, Equifax’s Financial Inclusion Global Campaign, Standardization of Enterprise MarTech Stack, Rationalization of Agency engagement and spend, M&A Comms and Brand Integration, and Enterprise Digital Council.